Adam Venokur Explores Strategies to Bridge the Generational Gap in Accounting

Nov. 22, 2024 – In a Nov. 20, 2024 article with CPA Practice Advisor titled, “Bridging the Accounting Profession’s Generational Gap Requires Purpose-Driven Strategy Steeped in Innovation and Adaptability,” Adam Venokur, Northeast Regional Leader at Aprio, delves into the strategies firms must adopt to attract and retain Millennial and Gen Z talent in the accounting industry.

Adam underscores young professionals’ crucial role in driving the profession’s sustainability and innovation. He highlights the importance of embracing cutting-edge technologies, fostering meaningful engagement, and cultivating a purpose-driven workplace culture to bridge the generational gap and propel the profession forward.

“Recruiting and cultivating Millennials and Gen Z workers has become critical for the sustainability of firms, and that’s not simply because new accountants are needed to replace those who retire. Young team members are crucial for long-term viability, bringing fresh perspectives that propel the sector forward,” said Adam.

To read more about how Adam and Aprio are tackling the talent gap and redefining the accounting profession, visit CPA Practice Advisor.