Passionate for what’s next, HA&W becomes Aprio

Habif, Arogeti & Wynne LLP (HA&W) has rebranded to become “Aprio.” For more than 60 years, HA&W has had the honor of serving our clients, and growing and changing with them. In that time HA&W has become Georgia’s largest full-service, CPA-led business advisory firm, differentiated by our employees’ passion for their work and how that passion fuels our clients’ success.

In 2016, we set out to discover what was next for us and how we would continue to evolve for an ever-changing industry to better serve our clients. From this work, our new name, Aprio, emerged. It is derived from the root words for “head” and “heart,” and is inspired by what our clients and associates told us is unique and special about our firm. At Aprio, we bring both our technical expertise and deep care to every challenge and to every opportunity.

The name Aprio conveys how we serve our clients – by combining our proven experience, fresh thinking and genuine guidance to create an exceptional client experience. Its sound is as modern, approachable, and global as our team and our clients’ businesses have become.

Aprio has a new tagline: Passionate for what’s next. At Aprio, we are passionate about helping you achieve your “next,” whatever it may be.

During the next 24 months, we will operate as HA+W | Aprio. After that, we will make a full transition to our new name.

To learn more about the Aprio brand, view our Brand Book below or click here.